Hidden Hunger: A Social Impact Campaign
Hidden Hunger is a social good awareness campaign created to address food insecurity within my local community. The campaign challenges the misconception that hunger only exists in developing nations by highlighting the reality of food insecurity in one of the world's wealthiest counties. At the heart of the identity is a custom logo featuring an apple core formed through the negative space of a boy and girl, symbolizing the children most affected by hunger. The campaign was applied across multiple touchpoints, including an editorial spread, informational flyer, social media graphics, and a billboard to create a cohesive and impactful message.