This rebrand was created for an advertising agency, with the goal of developing a clear, durable identity that reflects long-term impact rather than short-term trends. The logo uses mountain and river forms to emphasize steady progress over time. All elements are framed within a square to establish structure and balance, while the river intentionally breaks that boundary to suggest ongoing movement and adaptability. The mark was developed using a consistent single line weight for clarity and cohesion, then refined in Illustrator and applied across multiple touchpoints to ensure usability across the brand system.
